• Doesn't have time to apply to multiple job listings
• Job seeking process takes too long and is riddled with too much uncertainty
• As a job seeker, I want to secure a position with a company that coincides with my requirements/values, so that I know I will have a pleasant work experience in the future.
• As a job seeker, I want to secure a job as quickly and easily as possible, so I can start earning money immediately.
Design a mobile app that provides Werkers quick and easy access to temporary work ensuring good pay and an enjoyable work environment.
Mood
Professional, Credible, Practical, Sleek, Start-Up feel
Colour
Monochromatic, Main colour: Blue, Orange Accent for CTAs. I went with a monochromatic colour scheme to keep the app as simplistic as possible. Keeping a simple monochromatic colour scheme allowed me to put all attention and emphasis on Werk’s services rather than the colours themselves, making it look as professional and clean as possible. I went with Blue for the main colour for various reasons. Blue was used in their original logo, it is the most universally accepted colour, and it conveys trustworthiness and reliability. It also worked well in contrast with the vibrant orange I used for the accent colour. I used orange as it was in their original logo, (for the reason mentioned above), and because orange is a warming colour that evokes emotional energy and enthusiasm which worked well with blues’ trustworthiness and reliability.
Shape/Space
For shapes I used rectangles. Rectangles with rounded edges were used for content I wanted to appear less jarring and more flowing. Rounded rectangles were used for the job postings as I wanted them to be more comforting and flowing to put the user at ease while readings the various job postings. The space I wanted to be open, clean, simplistic, and not congested and disorderly in any way. The reasoning behind this was that I wanted the user to feel comfortable on the site and not overwhelmed by the amount of content, colour, shapes etc. being displayed.
The very top left image I chose as it used blue as its main colour and orange as its accent colour, the design combination I was looking to achieve in the final design. I thought the contrast of the two on this site worked very well. The Quik Hiring screen I chose because I thought this was a well done log in screen. I liked the use of a background image with a navy blue overlay to keep the image subdued but yet still present, with a nice blue tone. I used this screen as inspiration for the main colour, as well as the log in screen. I chose all the other screens because I liked how they all used simplicity as a theme throughout the page. This design choice allowed the information to be displayed in a clean, clear, and concise way while having a highlight colour present to simultaneously give it a bit of character.
For the logo I ended up keeping their original logo as that’s the one the client wanted to keep. For the font I used Lato as I wanted to use a typeface that was both simplistic and robust which spoke volume to what Werk represented as a company. Since Werk wants to convey a reliable, trustworthy, easy to use, gratifying business model, I chose Lato as it conveyed those characteristics. I went with the colours listed for reasons mentioned earlier.
During testing I gave users a series of tasks to complete to ensure that the functionality and flow of the app was sound. Throughout testing, the designs went through many iterations before arriving at the final version. These were some of the major changes:
1. Quick Job Search Bar
When testing people found the quick job search bar took up too much space and the ‘Min./Max. Wage’ fields were unnecessary. Therefore I completely took out the wage options and combined the job title field and Location field into one line. This allowed the users to get to the content faster.
2. Expanded Job Posting Screen
In the first design iteration I had a map of where the job was located. However after testing I discovered that it threw a lot of users off as it was the first thing they saw. It seemed rather random and was an annoyance as they really just wanted to get to the content of the job posting faster. Therefore I decided to move it down after the name of the company and address. This created a better flow when reading the posting and emphasized the pay of the posting a lot more which was one the painpoints I was addressing.
3. Selecting ‘Your Availability’
1. In the first version, the user was able to select which days of the week they are available. However I observed that users were actually trying to tap and select multiple days directly on the calendar above. Therefore, I gave the users what they wanted. I removed the option to choose by week and allowed them to select whatever days they wanted on the calendar.
2. In order to chose what times during the days a user may be available, I amalgamated time slots of the day and gave them the option to select ‘Available’ or ‘Unavailable’. However this provided little to no room for flexibility. How about the users that fall between those time slots? To address this I allowed them to enter the time slots themselves so it was completely customizable. If they’ve selected more than one day, by default, it gives the option to apply the same time slots for all the days. However if you want different times for different days you can just tap that option and it expands all the days a user has selected to each separate day.
Employers can favourite werkers and give them first access to their job postings. My research with the general labour employers showed that employers put high value on keeping a good worker around when they find one. Therefore being able to give certain werkers first access to their job postings is a feature that many employers stated that they would actually pay to have.
Provide more flexibility by allowing user to choose days within a shift. A secondary pain point I found was the lack of flexibility when choosing a shift. Most shifts last about a week or longer however if there is one day that a werker cannot work then they are forced to forfeit the entire job. To alleviate this, werkers could be given the ability to choose specific days within a shift that they can work.
Overall it was an interesting project and it brought me joy knowing that the client was more than pleased with my work.
